In the sports industry, one recurring phenomenon stands out: a team achieves success, such as winning a championship or making a deep playoff run, and suddenly there’s a decision to scale back group sales inventory—or even reduce group sales staff. These decisions often happen quickly, based on the
In this session, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. Here's a video recording of the session along with a summary of what was
In today’s Instagram-driven world, fans expect more than just the game or show when they buy a ticket. They’re looking for special moments, shareable experiences, and those all-important photo opportunities. For teams, venues, and events, this presents a golden opportunity: By embracing these demands and rethinking their approach
Promotional items, when chosen and designed effectively, have the power to ignite fan excitement, create lasting memories, and ultimately drive ticket sales. But what makes a promotional item truly stand out? How can you ensure that your investment knocks it out of the park? Below, we dive into the key
Farming and Group Sales: Two Peas in a Pod At first glance, comparing group sales and farming might sound a bit far-fetched. However, a deeper look reveals striking parallels. Both are processes that require time, patience, and consistent effort to achieve success. Exploring these similarities highlights why understanding this comparison
Gone are the days when theme nights were exclusive to minor league teams. What once felt like a quirky tradition limited to smaller venues has now evolved into a major league phenomenon. Remember when minor league ballparks introduced Star Wars nights, complete with costumed fans and lightsaber giveaways? Today, those
In the competitive world of ticket sales, some reps consistently rise to the top. Their success isn't just a matter of charisma or luck—it's built on a set of specific behaviors that give them an edge. Top-selling professionals don’t just know how to sell;
In this session, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. Here's a video recording of the
As the regular season wraps up and playoff buzz fades, ticket sales for many teams often take a hit. But savvy franchises are discovering that post-season promotions can keep the excitement, and the revenue, alive well into the off-season. From exclusive early-bird tickets to fan loyalty rewards, these strategies are
In the fast-paced and high-visibility world of ticket sales, getting creative with sponsorships can be the perfect way to hit it out of the park. Here, we explore ten innovative sponsorship ideas that you can implement within the ticket sales buy-flow. These are chances to connect brands with ticket buyers
The classic "Buy One, Get One" deal has been a staple in ticket sales for years, but it can start to feel a little flat. If you're looking to spice things up and offer your fans something fresh, it's time to think outside the