3 Smart Packaging Strategies That Can Double Your Average Ticket Sale

In today's competitive entertainment landscape, selling tickets isn't just about filling seats it's about crafting experiences. If you're still selling tickets as commodities or one-size-fits-all, you're leaving serious revenue on the table and playing right into the hands of a volatile resale market where price is the only lever.

Modern buyers crave uniqueness. They don't want to be one of many; they want to be part of something exclusive. They respond to value, not just discounts. And that's where creative ticket packaging can be a game-changer. Here are three proven strategies that can elevate your average ticket sale and knock it out of the park.

1. Bundle Tickets with Exclusive Merchandise

This isn't your standard bobblehead giveaway. Packaging tickets with limited-edition, high-perceived-value merchandise can dramatically boost interest and average spend. Here’s how to make it work:

Exclusivity sells: Offer merchandise that fans can't buy anywhere else, except as part of the ticket package.
Stamp the year: A 2025 Grateful Dead x Colorado Avalanche t-shirt becomes a collectible when it marks a specific season or event.
Respect your loyal base: Make the merch available as a standalone item to season ticket holders so they don't feel left out.

The Colorado Avalanche have done a great job at this, stamping the year on exclusive merchandise bundled into themed packages.

2. Add Cross-Event Bonus Tickets

Why stop at one event when you can plant the seed for two? Adding a flexible bonus ticket to another event in your package adds tremendous perceived value.

Flexibility wins: Don’t make buyers pick their second game right away. Use redemption codes powered by modern ticketing tech to let fans choose their follow-up experience on their schedule.
Cross-promote smartly: This works great across affiliated teams or venues—think NBA + G-League, or NHL + AHL partnerships.

The Memphis Grizzlies run combo tickets with the Memphis Hustle, and combine a very exclusive piece of merchandise - a reversible jersey!

3. Bundle a Service or Experience with the Ticket

Get creative beyond the game. Tickets paired with engaging extras can dramatically increase perceived value and turn a ticket into a full-day experience.

On-field yoga sessions (bonus points for a co-branded t-shirt to match)
Sneaker or sports card trade meetups before the game
Sports betting credit for local betting apps
Rideshare credits to make getting to the venue seamless

Think of these as "event hacks" that appeal to niche audiences and spark word-of-mouth. When it comes to bundling additional experiences with the ticket, the Savannah Bananas have practically built their business on this principle, turning every game into a circus of surprise and delight.

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