3 Ways To Engage Corporate Partners In Tickets Sales
Cross departmental collaboration with ticket sales and corporate partnership is essential to achieve overall sales goals. Simple, executable ideas are out there to make this happen, here are three ideas of how to engage partners.
Offers to Partner Employees
Rewarding partner employees is a great way to engage corporate allies and fill seats.
Employee Night at the Game: Host a dedicated game night for a partner’s employees and their families with discounted group pricing, branded giveaways, and in-game shoutouts. Example: “Delta Airlines Employee Appreciation Night” fully or partially subsided tickets for employees and their families with access to a fan experience pre or post game.
Payroll Deduction Ticket Program: Enable employees to purchase season or flex tickets through payroll deductions to make it more affordable and accessible. Example: Tech companies like Cisco or Intel offer payroll deduction perks that allow staff to spread payments over months.
Exclusive Pre-sale or On-Going Ticket Access Offer employees of partners early access to premium games, concerts, or playoff tickets before the general public. Additionally this concept can be a year round offering for special pricing on games. Example: “First Dibs Friday” for employees of your presenting sponsor.
Offers to Partner Customers
Help your partners reward their customer base with perks that also drive ticket sales.
Loyalty Program Tie-Ins Integrate tickets into partner loyalty programs (e.g., redeem points for game day tickets). Example: A bank partner allows customers to redeem credit card reward points for team merchandise and game tickets.
Gift with Purchase Campaigns: Offer a pair of tickets when customers hit a purchase threshold with a partner. Example: Join your local Planet Fitness and get two tickets to a game.
Customer Appreciation Days: Dedicate a themed game day for a partner’s customers featuring exclusive sections, pricing, and experiences. Example: “Bank of America Customer Appreciation Night” where Bank of America customers get a special deal on tickets and merchandise with their Bank of America credit card.
Co-Branded Offers
These offers allow both the team and the corporate partner to benefit from shared brand exposure and joint marketing.
Themed Ticket Packages: Sell a ticket package co-branded with the partner, possibly including a limited-edition item. Example: “Chick Fil A Family Night” with a ticket, food voucher and merchandise item.
Branded Seating Zone: Rename and brand a set zone in the arena/stadium to a sponsor. Offer a special perk for buying tickets in that zone. Example: Bud Light Party Zone – Hard Rock Stadium (Miami Dolphins) Designed for fans who prefer the party, this field-level, high-energy space features branded bars, DJs, lounge furniture, and vibrant lighting. Bud Light's activations focus on experiential branding, social engagement, and F&B tie-ins that align perfectly with their target demographic.
Joint Social Media Campaigns: Launch ticket contests or giveaways promoted on both brands’ social platforms to double exposure. Example: “Score Seats with Subaru” Instagram contest: fans share photos of their ride for a chance to win game tickets.
Collaborations do not have to be complex to work, many times it is simply getting an offer out that attracts the broad audience brought together by the two brands.
