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AI Is Already Changing the Ticket Sales Playbook Artificial intelligence is quickly moving from novelty to everyday utility in ticket sales. The opportunity is not simply to automate more work, but to help sales, marketing, service, and operations teams make better decisions with the time and data they already have.
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Ticket sales can be exhilarating, but the constant mix of games, events, meetings, deadlines, calls, texts and overflowing inboxes can also become relentless. Staying effective over a long season requires more than working harder. It means recognizing strain early, directing energy toward the work that matters and building habits that
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Turn Venue Space Into Event Inventory Sports venues have more to sell than seats, suites, and hospitality areas. Conference rooms, concourses, parking lots, unused storage areas, club spaces, and nearby partner locations can become pre-game event inventory when teams look at their buildings with fresh eyes. The strongest opportunity
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Theme nights have always been a staple of sports attendance, but the most forward-thinking teams are pushing well past the usual giveaway table. The best promotions now treat the entire fan experience as a canvas, driving meaningful new fan attendance and building the kind of memories that turn casual
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Sorry! We forgot to hit record on this one until half-way through the session! In this session, we discussed the best ticket sales promotions of 2025. Here's the shortened video recording of the session along with a summary of what was discussed. The most powerful drivers of
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In this session, we discussed tips and tricks to make your promotion stand out, create urgency, and sell more tickets Here's a video recording of the session along with a summary of what was discussed. In today's crowded events marketplace, simply running a promotion is no
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In this session, we discussed repeatable frameworks and tactics that raise real dollars and drive real attendance. Here's a video recording of the session along with a summary of what was discussed. The most effective group ticket sales rarely begin with a conversation about tickets — they begin with
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In this session, we discussed themed offers, flash sales, gifting, and bundling. It’s never too early to start planning for the holidays. Here's a video recording of the session along with a summary of what was discussed. The holiday season, from Halloween through New Year’s, is
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In this session, we discussed things schools! Performance groups, fundraisers, sports teams, assemblies, and more! Here's a video recording of the session along with a summary of what was discussed. Partner with School Sports Teams and Clubs Connecting with existing school athletic programs is a natural entry point
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In this session, we explore what perks, programs, and surprises really keep season ticket members, group leaders, and fans coming back for more. Here's a video recording of the session along with a summary of what was discussed. Turning a Ticket into a Relationship Buyer benefits work when
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In this session, we tackle the latest and greatest concepts related to theme nights. From Grateful Dead Nights to Bark at the Park and Hello Kitty takeovers, teams are moving the needle on revenue and fan engagement. Here's a video recording of the session along with a summary
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In this session, with guest Mark Metz from the Columbus Blue Jackets, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance. Here's a video recording of the session along with a summary of what was discussed. Holiday Packs That Pair
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In this session, we discussed how flash sales and timed offers can create urgency and drive sales results. Here's a video recording of the session along with a summary of what was discussed. Focus on Value, Not Just Discounts One of the biggest misconceptions about flash sales is
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In this session, we discussed best practices on how to collect and leverage data from your promotions to drive sales. Here's a video recording of the session along with a summary of what was discussed. Why Data Matters in Ticket Sales Rather than being just another buzzword, data
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In this session, we outlined ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales. Here's a video recording of the session along with a summary of what was discussed. The Power of Competition in Sales Competition is deeply embedded in human nature.
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In this session, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. Here's a video recording of the session along with a summary of what was
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In this session, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. Here's a video recording of the