A New Membership Opportunity with Man’s Best Friend?
The San Diego Padres have sold out of their Petco Barkyard memberships for the 2025 season!! Yes, that is right. The 10 game plans that were offered for fans to enjoy games with their favorite furry friend was a hit.
The Barkyard sponsored by Petco features five semi-private, dog-friendly viewing areas in left-center field for every Padres home game accommodating up to four people and two dogs.
Additionally the area offers these benefits:
- A designated Pet Relief Area in Gallagher Square is conveniently located on the north side next to the Play Area next to the Balboa Gate
- Each viewing area includes umbrellas to protect the dogs from the sun and specially selected easy-to-clean artificial turf that does not retain heat, to ensure every pup's paws stay cool
- Specialized entry location at a selected gate
- Check-in area staffed by a Padres Guest Service Representative
- Watering station near check-in
For venues already hosting Bark in Park nights, this serves as a model to expand the success of those nights and offer a new membership product that will likely open the conversation of membership to a new group of fans.
Beyond bringing your furry friend with you to a game, this unique membership plan opens up the opportunity to look at other similar concepts that can drive new segments of membership. For example, take any of your successful theme nights and how can you make them into a membership plan?
- Craft Beer Series Membership plan- a beer a game that is featured and as a part of the plan to receive the beer of the night.
- Bobblehead Series Membership plan- design a series of bobbleheads and tie them to set games.
Thinking outside the box and with a more creative mindset is necessary to begin to attract new fans and new targets for package offerings.
