Let’s be real, sports teams aren’t just competing against each other. They’re competing against TikTok, Netflix binge sessions, and whatever viral meme is currently setting the internet on fire. So how do you cut through the noise and get butts in seats? By embracing the weird, wonderful,
When the sales and marketing teams of a sports organization work in harmony, the results can be just as thrilling as a last-second buzzer-beater. While they may have different day-to-day goals, both teams ultimately aim to fill seats, build loyalty, and drive revenue. Here are seven top strategies to ensure
Discussion Sessions
In this session, we tackle the latest and greatest concepts related to theme nights. From Grateful Dead Nights to Bark at the Park and Hello Kitty takeovers, teams are moving the needle on revenue and fan engagement. Here's a video recording of the session along with a summary
The New England Revolution crush youth soccer sales and their recent finishes in MLS group sales standings echo this. 2023- 1st overall in Group Sales in the MLS 2024- 2nd overall in Group Sales in the MLS Learn from Senior Manager of Group Sales, Joe Medcalf, how they structure their
Women's professional sports are in the midst of a historic surge, capturing headlines, attracting record-breaking crowds, and gaining new commercial traction that was unthinkable a decade ago. From packed arenas to primetime TV deals, the momentum is unmistakable. But what’s behind this growth, and which sports are
Discussion Sessions
In this session, with guest Mark Metz from the Columbus Blue Jackets, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance. Here's a video recording of the session along with a summary of what was discussed. Holiday Packs That Pair
Attracting new and different fans to your event requires a new and different approach. Sports organizations can no longer rely solely on the thrill of the game to fill the stands. Today’s fans crave more than just competition—they want an experience. That means building immersive, inclusive, and diverse
When fans flock to major sporting events, they’re not just there for the action on the field, track, or court. Increasingly, they're also drawn by the experiences — and that includes what’s in their cups. Specialty drinks have become an integral part of the fanfare at iconic
The San Diego Padres have sold out of their Petco Barkyard memberships for the 2025 season!! Yes, that is right. The 10 game plans that were offered for fans to enjoy games with their favorite furry friend was a hit. The Barkyard sponsored by Petco features five semi-private, dog-friendly viewing
Discussion Sessions
In this session, we discussed how flash sales and timed offers can create urgency and drive sales results. Here's a video recording of the session along with a summary of what was discussed. Focus on Value, Not Just Discounts One of the biggest misconceptions about flash sales is
Too often, young or inexperienced managers fall into the trap of treating their team as a monolith—where everyone is expected to think, perform, and respond in the same way. Expectations are replicated from one account executive to the next, and recognition—whether it’s awards, shoutouts, or incentives—follows
According to an article from EMarketer Reddit is the social platform that is seeing bigger time spend gains year over year than any other platform. The trend towards Reddit is driven by many factors but the largest being the human element of it and the desire for perspectives from real
In the competitive world of ticket sales, organizations often find themselves weighing two approaches to fill their venues: maximizing revenue per ticket versus prioritizing attendance, commonly referred to as the "butts in seats" mentality. While both strategies have their merits, finding the right balance can mean the difference
Discussion Sessions
In this session, we discussed best practices on how to collect and leverage data from your promotions to drive sales. Here's a video recording of the session along with a summary of what was discussed. Why Data Matters in Ticket Sales Rather than being just another buzzword, data
Are Your Season Plans Trade-Proof? How to Keep a Loyal Fan Base After Losing a Franchise Player When a superstar leaves, the ripple effect goes beyond the roster. It hits ticket sales HARD. The Dallas Mavericks faced this challenge after trading Luka Doncic, prompting frustration among season ticket holders. Their
Discussion Sessions
In this session, we outlined ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales. Here's a video recording of the session along with a summary of what was discussed. The Power of Competition in Sales Competition is deeply embedded in human nature.
It’s no secret that more and more ticket sales are challenged by the in-home experience. Food and beverage is cheaper, the bathroom "line" is shorter, and your couch is a major upgrade upgrade from a stadium seat! So as venues continue to reinvent various viewing spaces it
In the sports industry, one recurring phenomenon stands out: a team achieves success, such as winning a championship or making a deep playoff run, and suddenly there’s a decision to scale back group sales inventory—or even reduce group sales staff. These decisions often happen quickly, based on the
Discussion Sessions
In this session, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. Here's a video recording of the session along with a summary of what was
In today’s Instagram-driven world, fans expect more than just the game or show when they buy a ticket. They’re looking for special moments, shareable experiences, and those all-important photo opportunities. For teams, venues, and events, this presents a golden opportunity: By embracing these demands and rethinking their approach
Promotional items, when chosen and designed effectively, have the power to ignite fan excitement, create lasting memories, and ultimately drive ticket sales. But what makes a promotional item truly stand out? How can you ensure that your investment knocks it out of the park? Below, we dive into the key
Farming and Group Sales: Two Peas in a Pod At first glance, comparing group sales and farming might sound a bit far-fetched. However, a deeper look reveals striking parallels. Both are processes that require time, patience, and consistent effort to achieve success. Exploring these similarities highlights why understanding this comparison
Gone are the days when theme nights were exclusive to minor league teams. What once felt like a quirky tradition limited to smaller venues has now evolved into a major league phenomenon. Remember when minor league ballparks introduced Star Wars nights, complete with costumed fans and lightsaber giveaways? Today, those
In the competitive world of ticket sales, some reps consistently rise to the top. Their success isn't just a matter of charisma or luck—it's built on a set of specific behaviors that give them an edge. Top-selling professionals don’t just know how to sell;
As the regular season wraps up and playoff buzz fades, ticket sales for many teams often take a hit. But savvy franchises are discovering that post-season promotions can keep the excitement, and the revenue, alive well into the off-season. From exclusive early-bird tickets to fan loyalty rewards, these strategies are
Discussion Sessions
In this session, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. Here's a video recording of the
In the fast-paced and high-visibility world of ticket sales, getting creative with sponsorships can be the perfect way to hit it out of the park. Here, we explore ten innovative sponsorship ideas that you can implement within the ticket sales buy-flow. These are chances to connect brands with ticket buyers
The classic "Buy One, Get One" deal has been a staple in ticket sales for years, but it can start to feel a little flat. If you're looking to spice things up and offer your fans something fresh, it's time to think outside the