Let’s be real, sports teams aren’t just competing against each other. They’re competing against TikTok, Netflix binge sessions, and whatever viral meme is currently setting the internet on fire. So how do you cut through the noise and get butts in seats? By embracing the weird, wonderful,
Discussion Sessions
In this session, we tackle the latest and greatest concepts related to theme nights. From Grateful Dead Nights to Bark at the Park and Hello Kitty takeovers, teams are moving the needle on revenue and fan engagement. Here's a video recording of the session along with a summary
When the sales and marketing teams of a sports organization work in harmony, the results can be just as thrilling as a last-second buzzer-beater. While they may have different day-to-day goals, both teams ultimately aim to fill seats, build loyalty, and drive revenue. Here are seven top strategies to ensure
The New England Revolution crush youth soccer sales and their recent finishes in MLS group sales standings echo this. 2023- 1st overall in Group Sales in the MLS 2024- 2nd overall in Group Sales in the MLS Learn from Senior Manager of Group Sales, Joe Medcalf, how they structure their
Women's professional sports are in the midst of a historic surge, capturing headlines, attracting record-breaking crowds, and gaining new commercial traction that was unthinkable a decade ago. From packed arenas to primetime TV deals, the momentum is unmistakable. But what’s behind this growth, and which sports are
Discussion Sessions
In this session, with guest Mark Metz from the Columbus Blue Jackets, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance. Here's a video recording of the session along with a summary of what was discussed. Holiday Packs That Pair
Attracting new and different fans to your event requires a new and different approach. Sports organizations can no longer rely solely on the thrill of the game to fill the stands. Today’s fans crave more than just competition—they want an experience. That means building immersive, inclusive, and diverse
When fans flock to major sporting events, they’re not just there for the action on the field, track, or court. Increasingly, they're also drawn by the experiences — and that includes what’s in their cups. Specialty drinks have become an integral part of the fanfare at iconic
The San Diego Padres have sold out of their Petco Barkyard memberships for the 2025 season!! Yes, that is right. The 10 game plans that were offered for fans to enjoy games with their favorite furry friend was a hit. The Barkyard sponsored by Petco features five semi-private, dog-friendly viewing
Discussion Sessions
In this session, we discussed how flash sales and timed offers can create urgency and drive sales results. Here's a video recording of the session along with a summary of what was discussed. Focus on Value, Not Just Discounts One of the biggest misconceptions about flash sales is
Too often, young or inexperienced managers fall into the trap of treating their team as a monolith—where everyone is expected to think, perform, and respond in the same way. Expectations are replicated from one account executive to the next, and recognition—whether it’s awards, shoutouts, or incentives—follows
According to an article from EMarketer Reddit is the social platform that is seeing bigger time spend gains year over year than any other platform. The trend towards Reddit is driven by many factors but the largest being the human element of it and the desire for perspectives from real