Upcoming Discussions

Selling Against the Secondary Market (Upcoming Discussion Session)

Resale marketplaces have changed the rules of ticket sales. Fans have more choices than ever, making it increasingly important for sales reps to sell value, not just tickets.

From memberships and premium experiences to exclusive benefits and long-term relationships, the most successful organizations have learned how to stand apart from the secondary market.

Join us for a conversation on the strategies, messaging, and ideas need to compete and win against the secondary market.

📅 August 12 at 2:00 PM ET
🎟️ Free to join — everyone is welcome!

Make my promotions stand out (Register Free!)

Discussion Replay: A Modern Sales Rep Survival Guide: From Burnout to Balance and Performance (June 18, 2026)

Ticket sales can be exhilarating, but the constant mix of games, events, meetings, deadlines, calls, texts and overflowing inboxes can also become relentless. Staying effective over a long season requires more than working harder. It means recognizing strain early, directing energy toward the work that matters and building habits that

Major Leagues, Minor Leagues… Same Game? What 20+ Years in Sports Has Taught Me About Ticket Sales

By Bill Guertin, The 800-Pound Gorilla Ticket Playbook Contributor After over 20 years in sports sales training, I've had a view from just about every version of a ticket sales office you can imagine. From the well-knowns to the unknowns, Major Leagues, Minor Leagues, and everything

Discussion Replay: Early Access, Big Impact: Pre-Game Group Sales Events That Work (May 7, 2026)

Turn Venue Space Into Event Inventory Sports venues have more to sell than seats, suites, and hospitality areas. Conference rooms, concourses, parking lots, unused storage areas, club spaces, and nearby partner locations can become pre-game event inventory when teams look at their buildings with fresh eyes. The strongest opportunity

Discussion Replay: Wait... THAT could be a theme night? (April 8, 2026)

Theme nights have always been a staple of sports attendance, but the most forward-thinking teams are pushing well past the usual giveaway table. The best promotions now treat the entire fan experience as a canvas, driving meaningful new fan attendance and building the kind of memories that turn casual

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Discussion Replay: A Modern Sales Rep Survival Guide: From Burnout to Balance and Performance (June 18, 2026)

Major Leagues, Minor Leagues… Same Game? What 20+ Years in Sports Has Taught Me About Ticket Sales

Discussion Replay: Early Access, Big Impact: Pre-Game Group Sales Events That Work (May 7, 2026)

Discussion Replay: Wait... THAT could be a theme night? (April 8, 2026)