The Role of AI in Ticket Sales (Upcoming Discussion Session)
The next big advantage in ticket sales may not come from adding more hours to the day — it may come from using AI to make every hour more productive.
Artificial intelligence is quickly becoming one of the most talked-about tools in ticket sales, but what does it actually mean for sports teams, venues, tournaments, and attractions? In this session, we’ll explore the practical ways AI can support ticket sales professionals, from improving outreach and prospecting to helping craft better campaigns, analyze customer behavior, personalize messaging, and save time on repetitive tasks.
We’ll discuss real-world use cases for AI across sales, service, marketing, and operations, including how teams can use AI tools to generate sales emails, summarize customer notes, identify trends, create content, support group sales efforts, and brainstorm new revenue ideas. The session will also highlight different types of tools available today, including general AI assistants, CRM-connected solutions, automation platforms, content creation tools, and data analysis applications.
This conversation will focus less on hype and more on practical takeaways. Attendees will leave with a clearer understanding of where AI can make an immediate impact, where human judgment still matters most, and how ticketing organizations can begin experimenting with AI in a thoughtful, productive way.
📅 July 14 at 2:00 PM ET
🎟️ Free to join — everyone is welcome!
