Upcoming Discussions
Some of the best ideas come from seeing what’s working for someone else. A successful email, a new sales approach, a creative promotion, a follow-up strategy, or even a small change can spark an idea that others can put to work. This session is all about sharing those
Upcoming Discussions
Resale marketplaces have changed the rules of ticket sales. Fans have more choices than ever, making it increasingly important for sales reps to sell value, not just tickets. From memberships and premium experiences to exclusive benefits and long-term relationships, the most successful organizations have learned how to stand apart
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AI Is Already Changing the Ticket Sales Playbook Artificial intelligence is quickly moving from novelty to everyday utility in ticket sales. The opportunity is not simply to automate more work, but to help sales, marketing, service, and operations teams make better decisions with the time and data they already have.
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Ticket sales can be exhilarating, but the constant mix of games, events, meetings, deadlines, calls, texts and overflowing inboxes can also become relentless. Staying effective over a long season requires more than working harder. It means recognizing strain early, directing energy toward the work that matters and building habits that
By Bill Guertin, The 800-Pound Gorilla Ticket Playbook Contributor After over 20 years in sports sales training, I've had a view from just about every version of a ticket sales office you can imagine. From the well-knowns to the unknowns, Major Leagues, Minor Leagues, and everything
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Turn Venue Space Into Event Inventory Sports venues have more to sell than seats, suites, and hospitality areas. Conference rooms, concourses, parking lots, unused storage areas, club spaces, and nearby partner locations can become pre-game event inventory when teams look at their buildings with fresh eyes. The strongest opportunity
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Theme nights have always been a staple of sports attendance, but the most forward-thinking teams are pushing well past the usual giveaway table. The best promotions now treat the entire fan experience as a canvas, driving meaningful new fan attendance and building the kind of memories that turn casual
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Sorry! We forgot to hit record on this one until half-way through the session! In this session, we discussed the best ticket sales promotions of 2025. Here's the shortened video recording of the session along with a summary of what was discussed. The most powerful drivers of
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In this session, we discussed tips and tricks to make your promotion stand out, create urgency, and sell more tickets Here's a video recording of the session along with a summary of what was discussed. In today's crowded events marketplace, simply running a promotion is no
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In this session, we discussed repeatable frameworks and tactics that raise real dollars and drive real attendance. Here's a video recording of the session along with a summary of what was discussed. The most effective group ticket sales rarely begin with a conversation about tickets — they begin with
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In this session, we discussed themed offers, flash sales, gifting, and bundling. It’s never too early to start planning for the holidays. Here's a video recording of the session along with a summary of what was discussed. The holiday season, from Halloween through New Year’s, is
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In this session, we discussed things schools! Performance groups, fundraisers, sports teams, assemblies, and more! Here's a video recording of the session along with a summary of what was discussed. Partner with School Sports Teams and Clubs Connecting with existing school athletic programs is a natural entry point
In today's competitive entertainment landscape, selling tickets isn't just about filling seats it's about crafting experiences. If you're still selling tickets as commodities or one-size-fits-all, you're leaving serious revenue on the table and playing right into the
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In this session, we explore what perks, programs, and surprises really keep season ticket members, group leaders, and fans coming back for more. Here's a video recording of the session along with a summary of what was discussed. Turning a Ticket into a Relationship Buyer benefits work when